Project: Redesign the County Logo
The goal of this project is to redesign the county logo, resulting in one that complements the county’s current culture, which focuses on positive change in our community by encouraging innovation, diversity, and economic development to improve residents’ lives. The next step is promoting the county’s services and developing the tools that bring brand recognition associated with positive change.
The county currently has multiple logos including the standard, Grand Traverse County logo, a modified logo used on the county’s redesigned website rolled out in January 2020, and various department logos, including specialized logos for 911/Central Dispatch, Commission on Aging, Emergency Management/Homeland Security, the Health Department, Parks and Recreation, RecycleSmart (Resource Recovery), and the Senior Center Network. The goal of this project is to unify all logos into a new, single design, then provide the ability for departments to “customize” that logo for their own communications.
See attached PDF for details:
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