Hi I’m Chris Johnson!

I help Web Design Agencies unlock their potential and free up more time, by massively improving efficiency on all levels.

Now you can get past $20k/mo, $50k/mo and $100k/mo consistently.

It took me 12 years and over 20,000 hours of running my web design agency to figure this out the hard way…

Have you ever missed out on a family vacation or birthday just because you had to finish “one last thing” for an angry client?

At first I thought working from home would be a dream come true, but in reality I rarely spent any time with my family, and when I did, my mind was still on work.

But far worse than that, the pain, unpaid bills and stress just kept mounting … like I was running in circles trying to please clients all day and all night.

Near my lowest point, I remember working through the Christmas holidays for a large demanding client. My wife, kids and friends were out enjoying the holiday festivities and making weeklong memories together, while I was stuck in the office working… again!

Stuck on a client project again!

I finally got this one angry client’s website done, but he decided something wasn’t quite right with the website and so he pulled the plug on the entire project. Rather than discussing it with me, or paying me what he owed (so that I could cover my bills for December and January), he reversed the initial deposit from 2 months earlier. (Yes PayPal and Credit Card companies allow this!)

And with this one single action, he wiped me out. It was the straw that broke my back. My company was already in severe debt, with loads of back taxes owing, and I was left unable to pay my mortgage… So everything collapsed. Seriously.


That’s when I finally hit a wall.

As a grown man on the floor, I probably I looked much worse that this baby!

I don’t like to admit it, but I remember lying on the floor curled up in a ball, crying like a little baby, while my wife watched me in disgust. 

That’s when my wife finally had enough, and decided to end the marriage.

I lost everything. I lost my wife, my kids, my house, my purpose and my motivation. I was alone with $38k of debt, and was utterly broken, I could not find the will to work or do nearly anything productive for the next 12 months!

Here’s me with my kids around the time I lost everything

That was rock bottom for me, I was humbled to the ground. As good as I thought I was at business and web design, I simply didn’t know what I didn’t know.

If I ever wanted to pursue my dreams, I needed to change my life.


My transformation began.

I decided I didn’t have anything left to prove. I simply needed to seek out mentors who were ahead of me who could help me understand life and business better.

I took every course I could find and read hundreds of books from every billionaire and millionaire out there. What was I missing? Why was my life as a web designer so hard? I wanted to figure it all out and do it right this time.

Each book and mentor provided a new paradigm, it was like a light bulb kept going off in my head with each new discovery.

I studied as many web design agencies as I could to see what they were doing wrong and what they were doing right … and a thousand lessons later, I began seeing a transformation in my business. 

Sales started pouring in. I had more than 10 website requests come in per week, and that was from one single city.

This is what I discovered…


There were only 3 things that 99.8% of Web Design Agencies were doing wrong.

These 3 things were causing huge amounts of suffering and damage. Every Agency Owner I met was being held back from their huge potential, but they couldn’t access it because of these 3 roadblocks:

  1. Agency Mind Blocks: There are 2 mental blocks that most agency owners have that are sabotaging their success. Do you struggle with organizational issues? Procrastination? Sales? Inconsistent Motivation? Failed Goals? The way out is not by following all the popular gurus. The real way out is only through transforming the mind. This is what I teach at the Upscale Method.
  2. Sales Leverage: Agency owners are stuck and cannot scale their business due to low budgets and inconsistent sales. When agency owners focus on sales, the results are too inconsistent for the amount of effort, and the rest of the agency begins to suffer from neglect. The answer is to drastically improve your sales leverage, but how? Upscale Method shows you the most efficient ways to land sales for your agency so you can beat 99% of all the other agencies in the world.
  3. The Treadmill Effect: The faster you run, the more everything in your agency seems to fall apart. There just isn’t enough time, money, resources, or energy to make it all work. You need to massively increase your time leverage so that you can grow and still have free time so you can enjoy your life. How? Learn step by step the highest leverage activities you can do in your agency to scale up to $20k, $50k, $100k and beyond. This is what I will teach you at Upscale Method.


Get your life back.

I want you to make enough money that you can gain control over your life, travel and live your dreams. You were meant for so much more than this. With the Upscale Methodyou don’t have to wait 12 years and have it all come crashing down like it did for my marriage.

I can’t help every designer out there, but I’m willing to help a few, only if they are serious about transforming their life.

If you’re like me then you probably don’t want to spend the next 12 years of your life trying to figure it all out on your own.

So if you’d rather get ahead of your competition in weeks instead of decades, then reach out to me and I’ll coach you through it. (just use the form below)

I’ll show you step by step how to use the Upscale Method™ to scale your business up to $20k, $50k, $100k or more per month.

I will be here to coach you through your transformation, step by step!

Want To Get More Ideal Web Design Clients?

After running my agency for 12+ years, I’m now revealing everything I learned so you can scale your agency to the next level.

If you’re ready to attract your own “ready to buy” inbound web design leads, check out the FREE workshop below: